Shopping Ad Auctions

What is Google Ads? How Google AdWords Works

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First need to understand how Google Ads works it’s  important to understand  how Google works and with Google it  always starts with  a person this person has a thought or an  idea  and they have a question of something  they want to search on Google.

Google Ads

So what do they do they go to Google to  try to get this question answered to get  this  pain point solved now this is the key  part when people search on Google  they want to find the answer to  something and  this is your opportunity to show your  company to show your product to  show the solution that your business has  to this person’s problem and within  Google there’s what’s called the organic  results  and these are the things that Google  puts in the search results for free  because it’s just really high quality  content and Google knows  that it’s going to provide a solution  but Google puts at the top of the search  results  paid ads

and the way to get to the top  of the search results  on these paid ads is through the Google  ads platform used to be called adwords  but it synch  changed its name to Google Ads so to get  to the top of the search results on  Google  you have to pay and i’ll explain how  this works in just a minute but let’s  recap what happened here someone had a  question  a concern some kind of a pain that they  needed a solution for  they went to Google and when they  Google it your company your business  showed up at the top of the search  results at this point you might be  wondering  why use Google Ads especially because  right below it is the organic  search results which Google puts there  for free  wouldn’t you rather just be in organic  search results and the answer is  yes it’d be great to be in organic  search results but that is  very hard to do you have to write  really high quality content  get lots of links pointing to you the

Google Ads Benefits:

Benefit of using Google Ads is it  accelerates your results and the way it  works is you might tell  Google you know what i want my ad to be  on the top of the search results for a  certain  keyword and a keyword is whatever  someone searches in Google so for  instance you might tell Google i want to  be at the top of the search results  anytime someone  types in the word peanut butter now  Google wants to get paid for this  and so what you tell Google is i’m  willing to give you one dollar every  time someone clicks on my ad  now you don’t pay unless someone clicks  on your ad  now it’s a bidding system someone else  might come along and say i’ll pay a  dollar 10.

Google ads for onwardinfo

they would go to the top of the search  results and so the more people involved  the higher the bid potentially could be  now it does get a little bit more  complicated than that but the simple  version is  you pay Google every time someone clicks  on your ad and the way it works too is  you know  every time someone clicks on the ad it  costs you a dollar if you can make  two dollars on average every time  someone clicks on your ad it makes sense  so a quick example of this is it costs  you a dollar per click  and if on average every 10 people that  click on your website  you make a sale and every time you make  a sale you do 20  in profit you spent 10 dollars to get  twenty dollars in profit  you should do that all day long and  that’s how Google Ads works and part of  the reason why it’s so powerful  but it doesn’t stop there the other  thing that makes Google Ads so powerful  is not only can you target very specific  keywords.

you can actually target by geography or  what time of the day you want to  show your ads for or what kind of device  someone is using are they using a cell  phone or a computer  so you can get very analytical and  figure things out  that work for you and your business now  a quick tip if you are selling peanut  butter for instance  you wouldn’t want to bid on the keyword  peanut butter because people search  peanut butter for a ton of different  crazy reasons instead you’d want to bid  on a more  targeted keyword like organic 16 ounce  peanut butter because the person that’s  searching that is much more likely to  buy your product than someone that’s  searching something more generic  this is called a long tail keyword and  is another reason why  Google Ads can be so powerful another  very important thing to know about  Google Ads  is you need to split test the message  split test  what’s called your ad copy so you might  have an ad  that looks like this but maybe you could  write a better ad and you might want to  try  a second one out so the message and this  is the actual wording that shows up when  someone is about to click on your ad  is very important and Google has a  feature that will let you test  different messages and the goal is to  get a message that converts as  high as possible meaning that out of  every 100 times someone sees your ads  how often do they actually click on your  ad you want that number to be as high as  possible  this is called your click-through rate  the better your click-through rate is  the lower Google will charge you per  click  so to sum all this up this is what’s  called the funnel at the top of the  funnel is  everybody in the world that is searching  peanut butter  now of those people that are searching  peanut butter a small percentage of them  will actually click on your ad and of  those people that click on your ad a  small percentage of them  will actually purchase your product and  that’s what’s important  you want to try to grow every section of  this as you can  because ideally a hundred percent of  people that search for peanut butter  would go to your website and 100 of  those people would buy your product  it’s not realistic so the way to  increase your sales is to increase  the percentage that goes through every  step of your funnel because that’ll have  a trickle-down effect  now this is just the tip of the iceberg  for Google Ads.

Grow your business with Google Ads


Welcome to my blog! My name is Mubashir Hussain and I am a WordPress Developer, Digital Marketing Expert, and SEO Expert. With years of experience under my belt, I am well-equipped to provide you with the knowledge and expertise needed to create successful websites, drive traffic to your business, and optimize your search engine rankings. Stay tuned for tips and advice on how to make the most of your web presence and take your business to the next level.

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